As daunting as our digital era and social media may be, social media is still a great tool when it comes to marketing and showing off your work. But which platforms should you choose?
Instagram is, of course, the largest and statistically most bustling platform when it comes to sharing art. TikTok has also risen in popularity when it comes to showing short, catchy clips of artists creating or showing off their artwork. Facebook allows for artists to share their work via a creator page or community page, but it relies heavily on community engagement and algorithms. Twitter is another platform where I personally see many artists sharing their work or engaging directly with their audience, but the shorthanded fast-paced nature of Twitter is more for people who are looking to actively converse with their audience over building or sharing their portfolio. Most artists I've seen use Twitter in tandem with one or two other platforms as a way of updating their audience. Lastly, there are platforms like Pinterest and Snapchat, which lean heavily on the visual allure like Instagram does, as well as professional sites like LinkedIn, but I haven't personally seen a large number of artists actively engaging with their audiences on those sites due to the nature of said platforms.
My advice? Pick one or two platforms to start with and focus on curating your content. I know that there's many experts out there that say you should be on every platform imaginable to hit the largest targeted audience, but unless you have a full-time business and possibly a social media assistant, it can be very taxing managing too many social media platforms at once. If you're consistent and more focused on uploading quality content on one or two platforms, you'll slowly begin to spread your work out into the world. Generally speaking, if people like your work and what you do, they will seek you out and follow you on your designated platforms.