If you want to run an official Windows image on the Raspberry Pi, you'll need Windows 10 IoT Edition. This special edition is designed for basic IoT functions, it is not a complete Windows 10 interface.
You can find instructions on the Microsoft website for installing Windows 10 IoT Edition on a Raspberry Pi.
At the end of the day, you'll be hard-pressed to run a full Windows operating system on the Raspberry Pi. If you're mainly after the look and feel of Windows, you can look for a Windows themed Linux skin.
For example, this project on Gnome Look mimics the look and feel of Windows 10.