If you want to run an official Windows image on the Raspberry Pi, you'll need Windows 10 IoT Edition. This special edition is designed for basic IoT functions, it is not a complete Windows 10 interface.
You can find instructions on the Microsoft website for installing Windows 10 IoT Edition on a Raspberry Pi.
At the end of the day, you'll be hard-pressed to run a full Windows operating system on the Raspberry Pi. If you're mainly after the look and feel of Windows, you can look for a Windows themed Linux skin.
For example, this project on Gnome Look mimics the look and feel of Windows 10.
When most people talk about emulating the Raspberry Pi, they're referring to the Raspbian OS. If you've got a Windows machine, you can emulate Raspbian with the help of software like VirtualBox. You can use the Raspberry Pi Desktop image when setting up the virtual machine.